Friday, January 30, 2015

Here's the music video link to youtube https://www.youtube.com/watch?v=cl2D7J_FL_U
There's a few main things I want to point out in the video. First, throughout the video there was a of sudden reducing speeds in the frame. There was many points when the performer was in the background while two other members of the band were in the middle ground or foreground. At times, the movement of the video would also speed up to certain points in the song where the audio itself would speed up. The twirling of the woman in the center of the clock shows a lot of this. Second, the hue or color concentration was fairly faded. The video looked like it was almost in black or white, but it is just close to the edge of being that way. On top of that everyone was mostly dressed in black which works for the kind of color that is barely shown. Everyone in the video was centered whenever a cut of the video was showing them, but it also follows the rule of thirds when three or two musicians were shown on the same frame. Lastly, this appears that 80% of this was shot on green screen to generate the clock, the glass and the floating obstacles that surrounds the group.

1 comment:

  1. Good. This is a great example of a performative video combined with a conceptual approach.

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